Understanding your KPI’s

A few weeks after Manpower became a minority shareholder in Jobsite.co.uk in 2000, they provided us with golddust: We ran a project to look at vacancy views, applications and placements. Manpower posted exactly the same jobs on all the major job boards in the UK and recorded every step of the funnel, from views, to applications, to placements. One of our major competitors at the time beat us (and all the other job boards) in the number of views and applications delivered but what was interesting was that our site totally outperformed the others on the number of placements made. … Continue reading Understanding your KPI’s

Understanding the world you operate in

  Last week I wrote about the importance of understanding your position in the recruitment value chain; as important is today’s topic “understanding the market you operate in”. The external environment is the biggest factor in defining your business success. At Jobsite and now at Talenetic I always tell my people: “You can have the best surfboard in the world, but if there are no waves, you won’t go anywhere.” Because of this enormous impact on a business’ performance, it always surprises me when companies are only internally focussed. They know every conversion rate on their website, have highly tuned … Continue reading Understanding the world you operate in